Francois Ajenstat
Chief Product Officer, Tableau
Pedro Arellano
SVP & GM, Tableau
20年前，秉承“人人皆可看到、理解数据并从中获益”的理念，Tableau点燃了一场革命。20年来，我们从未追求这个使命，从未停止创新的步伐。Tableau持续惠及每一个人——不管使用何种平台，不管数据位于何处，不管技术“何等”娴熟，也不管何类数据用例。
Two decades ago, we ignited a revolution based on the idea that everyone could benefit from seeing and understanding data. We haven’t stopped pursuing our mission and innovating on your behalf. Tableau continues to be for everyone—no matter what platform, no matter where your data is stored, no matter what technical proficiency, and no matter what use case you have.
今天，几十万组织使用Tableau开启它们的数据“宝藏”。我们一直坚持推出各种创新性功能，仅在过去一年中就发布超过100项实用功能，包括增长神速的Tableau Cloud。DataFam社区前所未有的活跃，迄今拥有250万个人用户。同为客户公司，我们帮助组织和个人借助数据之力，更好地连接它们的客户。
Today, hundreds of thousands of organizations use Tableau to unlock the value of their data. We’ve continued delivering more innovations, with more than 100 new capabilities in the last year, including our fastest-growing offering, Tableau Cloud. And our DataFam community is more alive than ever, with over 2.5 million individuals strong. As the customer company, we enable organizations and individuals to connect with their customers with the power of data.
Gartner刚刚发布了2023年度的“ABI分析与商务智能平台魔力象限”，Salesforce Tableau连续11年被认可为其中的“领导者”（leader）。
Gartner® published the 2023 Magic Quadrant™ for Analytics and Business Intelligence Platforms. Salesforce Tableau has been recognized as a Leader in this category for our 11th consecutive year.
我们谦虚地收到这份认可，当然也清醒地认识到，如果没有你们的支持，这绝非可能。感谢你们持久的协助、无比的激情和慷慨付出。你们的坦诚的反馈、创造性的疑难相助，帮助塑造了Tableau平台，让它既强大又易用。你们在Tableau旅程中相互协助、帮助数据技能更上一层楼，并且催生了超过DataFam社区的紧密联系，你们令人赞叹的行动也在鼓舞着我们。
We are humbled by this recognition and couldn’t have done it without your support. Thank you for your continued partnership, unrivaled passion, and generosity with your time. Your candid feedback and creative problem-solving help shape the Tableau platform, making it more powerful and easier to use. You inspire us with the amazing manner in which you support each other in your Tableau journey, bring your data skills to the next level, and nurture powerful connections across and beyond the DataFam community.
Get the 2023 report. 点击查看2023年报告（英文）
How is Tableau bringing analytics to everyone?
Tableau如何把分析带给每一个人？
过去11年中，分析理论已经走过了漫长的旅程，未来只会更加精彩。随着数据持续“爆炸”、AI技术的进步，以及对“数据驱动的洞察”的加倍需求，分析正在以前所未有的方式推动业务的进化。
Analytics have come a long way over the past 11 years, and the future promises to be even more exciting. With the continued explosion of data, recent advancements in AI technology, and the ever-increasing demand for data-driven insights to navigate uncertainty, the field of analytics is transforming businesses in unprecedented ways.
虽然我们取得了显著的进步，我们依然仅仅服务了可以受惠于数据的广袤群体中的一小部分人。在形形色色的组织之中，还有超过10亿知识工作者没有利用数据的力量去做出更佳、更敏捷的决策。实现我们的使命，可谓任重而道远。
While we’ve made significant progress, we still touch only a fraction of all the people who can benefit from data. Over a billion knowledge workers across organizations of all sizes don’t leverage the power of data to make better, smarter decisions. There’s a lot more to be done to achieve our mission.
在日常决策中，分析工具可以帮助组织作出更明智、更效率、更有效的决策以驱动增长和成功——73%的企业领导相信，数据可以减少了不确定性、驱动更明智的决策，但是他们的组织依然需要推广数据的大范围应用。客户分享给我们前行的障碍：数据爆炸引起的信任缺失、工具复杂影响了用户推广、在路线清晰时缺乏足够的能力推动转化为行为。Salesforce致力于弥补这里的鸿沟：
We know that using analytics in daily decision-making can help organizations make more informed, efficient, and effective decisions to drive growth and success—73% of business leaders believe data reduces uncertainty and drives better decisions, but their organizations still need to see adoption at scale. Customers tell us their barriers to adoption: a lack of trust stemming from data explosion, complex tools that fail to reach most users, and an inability to drive action when data shows a clear path. Salesforce is committed to bridging the gap:
- 构建一个完整的、可信的数据视角：数据无处不在——成百的应用、工作流和客户交互催生了企业的庞大数据。当人们要查看数据时，我们如何确保他们能获得准确、完整的信息？不妨试一下配合Tableau的Salesforce Data Cloud。Data Cloud把客户数据汇聚一堂，构成了单一、完整、可信的数据视角。内置强大的Hyper查询引擎，确保实时查询时也能瞬息响应。我们正在努力让这一体验惠及每个人——今年我们将发布“瞬时分析”，无需模型、转换或实现准备，一键即可从数据中获得分析的新方式。
- Building a complete and trusted view: Data is everywhere—organizations have unprecedented quantities of data from their hundreds of apps, workflows, and customer interactions. How can we ensure someone, when they see data, is getting accurate and comprehensive information? Salesforce Data Cloud for Tableau is our answer. Data Cloud unifies your customer data to enable a single, complete, and trusted view. Our powerful Hyper query engine is built-in, enabling lightning-fast queries while still providing a real-time view. We are investing to make this experience intuitive for everyone – this year we’ll deliver instant analytics, a way to go from data to analysis in just one click—no modeling, transformation, or prep required.
- 赋能人人：即便产品自然、强大如Tableau一样，也需要技能和好奇心。借助于Eisntein GPT，每个人都可以在拥有合理的数据时变得更强大、更高效。我们的Data Story（数据故事）技术正在帮助我们生成个性化、相关的见解。我们也在更好地构建与协作工具（像Slack）的整合关系，这样相关的洞察可以主动找到你，无需你去学习和障碍新的系统。
- Empowering every individual: Even a product as intuitive and powerful as Tableau requires skill and curiosity. With the power of Eisntein GPT, we think every individual can be made more powerful and more effective if we reach out to them with the right data. Our Data Stories technology is helping us automate the process of building personalized, relevant insights. We’ll also build better integrations with collaboration tools such as Slack, so that these relevant insights find you where you work, instead of requiring you to learn and access new systems.
- 以数据驱动价值：报表已是穷途末路，这都是“老生常谈”了。我们正在构建一个价值创造循环的新阶段，从而帮助人人作出数据驱动的行动。Tableau用户可以结合仪表板作出合理决策，并在仪表板中“一键”生成工作流。我们也在构建更好的分析型应用，在工作流中提供数据洞察，同步在业务系统中采取行动。这些面向不同行业和部门的专用体验，有助于增强时间价值。
- Driving value with data: Too often, reports are dead-ends. We are enabling the next step of the value creation cycle to help everyone take immediate actions driven by data insights. Tableau users can make in-context decisions and automate workflows from within their dashboards with a single click. We are also building more analytical apps that provide insights in the flow of work with ways to take action in the system of record. These solutions accelerate time-to-value with purpose-built experiences for distinct industries and departments.
如今，每个组织都在努力实现数字化转型，也知道转型始于“数据转换”。错失这个快节奏、数据驱动的业务世界，会错失很多机会，作出不够准确的决策，以及低效率的资源分类。
未来的分析自动化程度就更高，也更加个性化，同时在工作流中提供更加符合语境的见解。20年前，Tableau开启了让人人看见并理解数据的旅程，当下和未来，我们将致力于数据和分析的下一次革命，让“数据见解”服务每一个人。
Every organization now strives for digital transformation and knows it always starts with a data transformation. Failing to adapt in our fast-paced and data-driven business world can cause missed opportunities, inaccurate decision-making, and inefficient resource allocation.
The future of analytics will be marked by increased automation, more personalization, and greater emphasis on delivering contextual insights in the flow of work. Twenty years ago, Tableau began a journey to bring people closer to data. Now more than ever, we are committed to leading the next evolution of data and analytics by making insights ubiquitous for everyone.